Be sure it’s the right one.

The human brain processes images 60,000 times faster than words, so we avoid death by bullets and screens full of small font. But no matter how beautiful your deck is, ultimately its ability to tell a success story about your idea, team, and concept validation will determine your happy ending.

Only if you want to make money.

How is a go-to-market strategy (GTM) different from a marketing strategy? GTM is part of your marketing strategy; it is the action plan focused on HOW to acquire and retain customers. In a nutshell, this is the part of your marketing strategy that ensures you're making money.

According to CBI Insights, 9 out of 10 new startups fail within the first two years. The #1 reason? Lack of market validation.

42% of entrepreneurs surveyed sited lack of market demand as their reason for folding.

45% of a brand’s image can be attributed to what it says and how it says it.

You’re unique. So is everyone else. The difference is how successfully you tell your story in a crowded market. Harness your creativity and branding know-how to make your content more powerful, persuasive, memorable, and stylish than all the other ‘thought-leaders’ in your industry.

Research shows that emails sent at 11 a.m. ET has the highest click-through rate for email sends, but that's not always true. Doctors, for example, are more likely to open your email on Monday at 7 a.m. General rules are great to know, but it’s even more important to know that they don't always apply to your business. Test your messages with your customers to get data that works for you.